top of page

RODRIGO HERRERA

My Journey into the Future of Video Content Creation and Photography in 2025




Introduction

2024 was a great year for me! At least the last 6 months (business wise). I started my own video production company rodsstudio.com which shortly after became a photography business as well, due to high demand.


The Importance of Adaptation

My goal was only video production at first such as marketing videos, filming weddings, parties etc. But something they all had in common was the fact that they wanted photos as well. I started taking photography customers only for a while to help me improve in my photography skills. It worked! Shortly after I started offering packages for both video and photo.


Embracing Technological Innovations

I was extremely happy, I had to get one of my good friends, Kadeem, to join me. Him joining made it easier on me to be professional every time without doing too much. I like to offer quality, and I know offering both photos and videos as a solo shooter, will not cut it! The only bad part was the editing. Can you imagine getting home and having not only thousands of raw photos to edit but also videos! Man, it was a nightmare! I have not fully dived into AI as far as video editing goes but I have use some for photos. I use light room but there are times where I will use that good old auto adjust as well as presets for photos.


The Power of Storytelling

Recently I decided to rebrand my YouTube channel to just make it about me. I used to have a personal training business called Unleash Your Fitness. That was the name of my YouTube channel as well. With my switch of careers, hard decisions came as well.


Building Your Personal Brand

I decided to go all in on my video production and photography company. I rebranded my YouTube channel to fit my new lifestyle.


In my new youtube channel I post a lot of BTS as well as weekly vlogs including my workouts.


Networking and Collaboration

All my social platforms are open to collaborate with other creators. I started a podcast on my YouTube where I invite local business owners to talk about their business models as well as things about life. My Instagram is also feel with collaborations with other fitness professionals.


Monetization Strategies in 2025

2025, I'm going all in! We are talking about big events, corporations, anything that will elevate my company as well as me.


The Role of Data in Content Creation

This year I will start checking more my analytics to better serve my followers, especially those that become my clients. Nowadays, everything is super easy at the palm of your hands. Data is one of them. No more wasting time!


Final Reflections on the Journey Ahead

At the end of the day, my goal is to become better for myself, my family and overall, build a legacy that will take myself and everyone else with me to freedom! The freedom of doing whatever we like, when we like, however we like it! Yes, I am talking about money however, everything I do and accomplish, is taking to GOD.


Thank you for reading this post that I am finishing up at 12:17 AM

Gotta wake up at 3:45 AM to get my day started, Good Night!

 
 
 

コメント

bottom of page